(This is not sponsored)

“Each scent unfolds uniquely, creating an experience that evolves with you, one layer at a time.”

- OMR BEAUTY [via instagram caption, in regards to the occasions collection]

The ‘Occasions’ collection, an exquisite trio of perfume oils by OMR BEAUTY, is the company’s latest release to date. The response to these products was extraordinary, selling out in just a few weeks in Europe. But what is it about these fragrances that has us hooked? Here at Omar Nation, we discuss OMR BEAUTY releases by examining your views and what you have to say about them. 

“LUNCH offers a fruity and sweet mix, ideal for daytime moments.”

- OMR BEAUTY [via instagram caption]

Fruity, fresh, juicy: the top layer of this fragrance includes bergamot, peach, and apple blossom. At this stage, you are greeted by a warm sweetness. The culmination of these vibrant fruits brings about a ripeness to the fragrance, making the perfume light and bright.

In closing, the base elements of cedarwood, patchouli and sandalwood add a ‘woody’ factor, which is further balanced with musk. These heavier warm elements, in their distinct contrast, highlight the lighter elements of the top and base. This means that though the fragrance is ‘sweet’ and ‘floral’, the femininity is not overpowering. One user even described this fragrance as “a perfect blend; perfectly unisex”, adding that it is the “perfect addition to any collection” because of it being a product produced for everyone. As with all OMR BEAUTY products to date, inclusivity is essential so this fragrance is both uni-sex and vegan. 

Many have expressed that when wearing OMR BEAUTY fragrances, they receive many compliments from others, but especially when wearing LUNCH. I myself have even had many people mention my perfume when wearing it! Most importantly, these fragrances are designed to follow you throughout your day. LUNCH’s beautiful scent will last, even without reapplication! 

“Carry the warmth of LUNCH through the afternoon”

- OMR BEAUTY [via instagram caption] 

Whenever I think about Rudberg’s debut EP ‘Every Night Fantasy’, I think about something that is unapologetic and queer. When asked what the first thing is, he associates with the EP, he mentions the word “free” - free to finally be himself, free to express himself in the way he wants and not the way society expects him to; Free, both as an artist and as a person.

The EP has been in the making for a while, “it has been a journey” said Rudberg himself, adding, “I’ve been working on this EP and all these songs for a couple of months now; some songs I’ve had for like two years.”

During the entire EP, Rudberg combines powerful vocals and meaningful lyrics, with a tad of snark and his own latin roots. It challenges societal norms, but at the same time it’s meant to be fun to listen to, not always taking everything too seriously.

Particularly, standing out is the ability Rudberg possesses, that despite the wide variety of genres and multiple songwriters, the storytelling, that spans across the EP, is still almost completely coherent. This exact storytelling is what I wanna look at a bit deeper in this article. 

First released on Pride Day, June 28th, ‘Talk’ is a funky upbeat pop song, perfect for the summer. It debuted with just over 100k streams on the first day, standing now at almost 3 million streams on spotify. The song also charted in multiple countries and was played in different radio stations around the world.

It tells the story of a casual love, a person you meet one night, maybe in a club, at the beach or just randomly on the street. It might be the love of your life, or just someone who might be in your life for a night, but in that moment they are all what you can think about, all you want to think about. Nothing else matters at that moment. They capture you fully, but you just let them. You don’t really think about the consequences of anything, you just live in the moment. You haven’t really felt like for a long time, so it feels all new and exciting, as if it was the first time all over again. It’s about feeling the butterflies in your stomach, the sparks, when their body touches yours. And you just let them. 

Alongside the song Rudberg, also released a music video to the song, which reached 65k views within the first 24 hours after the release.

This combination of outfits is mainly worn in the scenes that were filmed during the evening and night. These outfits are a lot riskier - Rudberg being shirtless under the leather jacket, but perfect for this night out. We see them meet up on a bridge during the day and later meet up again at some sort of house party and seemingly spend the evening together.

One thing that stands out very quickly is the casual representation of both a queer relationship and people of colour, both Rudberg and Karsberg, as well as many of the background actors are of colour. Knowing Rudberg’s struggles in the past, growing up as a latino person in a predominantly white country like Sweden, and accepting his sexuality, this meant a lot for many fans. Additionally, a significant part of his fan base are either part of the LGBTQ+ community themself, and/or are people of colour, which made the representation even more meaningful. 

In ‘Girlfriend’ Rudberg talks about what he called a “personal fantasy”. It’s about the situation, where you meet someone you’re interested in, but they already have someone waiting for them at home, so all you have left is the fantasy of what if. There is a certain implication that they wouldn’t be completely uninterested, but since they have someone waiting for them, nothing will actually happen. But you still imagine what would be; what would be if it didn’t matter, that someone was waiting for them; what if all of this wouldn’t just be a fantasy and you could actually spend the night together.

When talking about the song, Rudberg mentions how in a way ‘Girlfriend’ is almost a sad song, as the protagonist of the song struggles to accept that, regardless of his sexuality, he does deserve a real relationship, not just being a secret fling. He thinks this is the only way to get to something that is remotely close to experiencing love and relationships. The only way is to ‘steal someone's man’. Using this exact sentiment of stealing someone’s man, Rudberg posted a series of TikToks to promote the song.

With almost 1.5 million streams on Spotify, it is the most streamed song of the EP that hasn’t been previously released. The music video reached 300k views within just 35 hours after the initial release. Additionally, the single has been played in over 300 radio stations worldwide. He also performed the song at both MTV Fresh Out and at the yearly Swedish fundraising radio show, Musikhjälpen, in 2024.

Bye Bye can be seen as both a continuation of ‘Talk’ and ‘Girlfriend’. During the night you can live your dream, but in the morning you wake up and realise, there is someone else. Someone else, they’d rather spend their time with. Someone they can share in the open and don’t have to keep secret. And one day you have enough. You have enough of them thinking that everything would just go according to their way, that they think they could just throw you away over and over and over again. You have enough of them treating you like you’re their dirty little secret. But mainly you have enough of them pretending they don’t realise how much they hurt you with their behavior. You’re just “counting down the seconds ‘till you’re gone” - you’re tired of them wasting your time. You’re tired of them thinking if they’d just pretend everything is perfect, then everything would be perfect. You’re tired of them thinking you ‘wouldn’t notice the truth’. You’re tired of how your feelings don’t ever seem to matter, only theirs. So you decide to turn the tables, making them look like the fool and give them a little taste of what it feels like. 

Rudberg performed ‘Bye Bye’, alongside ‘Talk’ for the first time at Furuviksparken in Gävle, Sweden, in May 2024, at the start of his little summer tour (we’ve talked about in the past volume) and would release them in a double release just over a month later. The song debuted with almost 75k streams on the first day and would reach almost 300k within the first week. Recently, ‘Bye Bye’ just surpassed 2 million streams on Spotify. 

With the almost petty vibe, it makes the perfect opener for Rudberg’s current setlist. And the irony of opening a show with “Bye bye”, usually a farewell, has something - maybe almost dramatic - about it. 

Rudberg often describes ‘Red Light’ as the beginning of a new era, as it was the first song he would release under his American label, Atlantic Records. The first live performance of this song happened in February 2024, over a year ago, at Rudberg’s first, sold out, solo show in Cirkus, Stockholm. Fans were mesmerised within just a few seconds and to this day it remains a fan favourite.

After exactly three months of patient waiting (and a lot of teasing), on May 17th, Rudberg finally released ‘Red Light’ as the first track of the EP. It reached over half a million streams on spotify within the first week and was the first, and so far only song of the EP, to surpass 3 million streams. 

As a ballad, ‘Red Light’ contrasts the three previous songs of the EP, which were all more funky and upbeat. It’s a lot slower and calmer, but yet at the same time perfectly shows off the vocal capabilities Rudberg possesses, especially when performing it live.

On release day, Rudberg also shared a visualizer with us, showcasing some impeccable shoots matching the vibe of the song.

With the release of the EP, Rudberg added a bonus track as a surprise, sharing a spanish version of ‘Red Light’ called ‘Luz Roja’, an idea he originally got from a fan during a live stream on TikTok. Important to note is, that ‘Luz Roja’ isn’t an exact translation of the original, rather its own version of the song. One of the most notable differences is perhaps in the ending of the song, changing the lyrics from “you and me” to “Yo soy para ti. Tú eres para mí.” (I’m for you. You’re for me).

Born in Venezuela, Rudberg emigrated to Sweden at the age of six, he feels a deep connection with his latin roots and tries to incorporate them into his music whenever possible, be it with the language or the music itself. He mentions how singing in Spanish, his native language, feels closer to him, it feels more real and special. 

‘Lose Me’ is the only song in the EP Rudberg wrote completely from scratch, making it an absolute fan favourite. It talks about the time after a breakup, not immediately, but at the time, when you realise you’re better off without that person. You tried to give them another chance over and over again, but it made it all worse and you finally put yourself first. You still look back to that time, but not anymore missing what you’ve lost, but rather what you’ve learnt about yourself. It’s almost petty, rubbing under their nose - you’re better off without them, but also showing them what you could have had. Your life is better now, without them, and you are free to do whatever you want, but are they? You’re wondering if they think about what they’ve lost, what they’ve left behind. But the truth is also, you don’t really care. You like the new version, the version without them, more. You’re finally free to go out again, getting to know new people again, “every night, a new body”.

For the first time, the title of the EP, ‘Every Night Fantasy’ appears in the song, again displaying the freedom you have now to create your own life. The song closes with “unintentionally, you were setting me free. So thank you, baby”, highlighting the gratefulness you still have for this person in a way, because no matter how much they hurt you, they also showed you that you’re worth more and what you actually want.

‘Wrong’ features a new beginning; it features a new person. And this time it’s someone that actually appreciates who you are. Someone that makes you feel worthy of their love. Your love is still new, it’s still fresh and exciting. You can’t really grasp it yet, it doesn’t quite feel real, but they’ll prove it to you over and over again that it is in fact real. And everytime, you fall in love a bit more. You’re still a bit scared, worried, what happened to you in the past will happen again, but they just show you their love even more. They show you their love in ways you never even expected, in dimensions you never imagined. You think it’s impossible to be loved in such a way, but they’ve “got a habit of provin’ me wrong”. 

Rudberg doesn’t only emphasize this in his lyrics, but also in the way he plays with his vocals and his body language.