“I have the best fans in the world. I’m so lucky to have you all in my life. Can’t wait to dance and sing with you this summer.” - Omar Rudberg [via X]

SUMMER 2024: WHEN OMAR RUDBERG TOOK OVER THE WORLD. 

I’m just kidding! Sort of…

The summer of 2024 is an extremely cherished and memorable time for Omar Rudberg’s fans that nobody can seem to get enough of, even as we enter 2025. Not only did Rudberg kickstart the sunny season, he seized the entirety of summer with his extraordinary performances, and he sent it off with a bang, leaving behind a mesmerized community.  

We asked you about your experiences from last summer’s shows, and it became adamant that this period of time is specifically favoured by many. But how and why did this summer become such a core memory for fans?

“Seeing u guys happy and excited and having a good time at my shows is literally a gift from the universe. The energy we create in a room together is just… wow.” - Omar Rudberg [via X]

One fan, user @jullan_yr on Instagram, told us that the best part of Furuvik for them was finding out the summer setlist. “It was exciting to see what song was playing next since it was the first show,” she commented. We can only imagine the hysteria when this setlist included a rather significant detail: the debut performance of both ‘Talk’ and ‘Bye Bye’. Later released as singles, followed by becoming a part of Omar’s EP Every Night Fantasy, both hits contributed to a lot of glee throughout this summer, including fans choosing whether they were ‘Team Talk’ or ‘Team Bye Bye’ on social media. Our questionnaire about these shows concluded that these two were definitely popular amongst fans, with many saying that they were the best songs to hear live despite being unreleased at the time.  

As a matter of fact, Omar’s performance’s of these two songs at his June 1st show at the popular venue, Grӧna lund, in Stockholm, are some of the most noteworthy. I specifically remember how quickly the videos of ‘Talk’ began circulating online from this show, and how this performance had such a unique feeling to it that I’ve never felt watching any other live clip before - this is really one for the history books! 

Furthermore, those attending Gröna Lund detailed that it was unforgettable as a result of a number of fan projects, including: signs held up during the song ‘Om du inte fanns’, coloured hearts, and also a Venezuelan flag given to Omar whilst he was on the stage. There have been a number of different projects set up for a number of different shows, and each and every one has been incredible, intimate and heartwarming! From the School’s out show, June 11th, one fan mentioned a project during ‘It takes a fool to remain sane’ where the audience lifted bright, different coloured stars! 

“Been having so much fun performing lately and I can’t wait to play even more shows!!” 

- Omar Rudberg [via Instagram caption]

July 2nd marks the date of Omar Rudberg’s appearance on Sweden's televised sing-along show, Allsång på Skansen. On this day, he performed a cover of ABBA’s ”Mamma Mia” along with the audience, as well as his single ‘Red Light’. X user @minsimme expressed that ”Red Light live is truly something special”, and that due to his raw, emotional and powerful vocals, she was “in awe of his voice”, especially during this song. “This was my first time seeing Omar live, so it was such a special and memorable experience.” Personally, I think that ‘Red Light’ is one of the most incredible songs a person could ever have the pleasure of hearing live, due to Omar’s outstanding range - he truly has a gift; he was born for the stage. 

But what makes an Omar Rudberg show stand out? What makes these shows different to every other concert in the industry? It’s not just Rudberg’s insane talent, or his gorgeous wardrobe, or even the faultless choreography - so what is it? 

For many fans, Omar’s shows are an outlet to feel like their true self, surrounded by the people that love and support them the most. The community that is brought together is one that is so rare and pure; it is something exclusive to an Omar show. A Rudberg concert is the perfect place to connect with other fans, resulting in life-long friendships that are like no other. 

If there’s one thing this family can do, it is be proud to support one another! @VxLana (on X) attended Omar’s Kulturkalaset show on August 29, in Gothenburg, and expressed to us how “Omar’s happiness on the stage,” was most important to them, and many others agree. I think it goes without saying that supporting one another, and Omar, is something this community accels at - it’s a wonderful atmosphere to be a part of. 

“Okay next stop… MY FIRST EVER INTERNATIONAL FESTIVAL GERMANY U READY”

- Omar Rudberg [via X]

September 1st commemorates both Omar’s first solo show at an international festival and final show of the summer. He performed in Soltau, Germany at Heide Park Festival, where fans from all over the globe travelled to attend and celebrate this milestone in Rudberg’s career. 

“From morning to evening - BRUNCH, LUNCH and DINNER.”

- OMR BEAUTY [via Instagram caption]

‘Occasions’: the new fragrance collection from Omar’s beauty company, OMR BEAUTY, is what everybody is currently talking about. The collection includes a trio of perfume oils, concocted flawlessly to assist you during specific occasions, and named accordingly for each one: BRUNCH, LUNCH and DINNER. This new collection, like all current OMR BEAUTY products, are both vegan as well as unisex, therefore attracting a wide range of customers - they’re made for everyone!

“BRUNCH is warm and inviting, perfect for laid-back gatherings.”

- OMR BEAUTY [via Instagram caption]

But what do you think of BRUNCH? What has this community got to say about it? 

Nevertheless, when questioning users further, the majority describe the scent similarly, including their take on the stages on it, particularly how the fragrance sets over time. And what would that be, you ask? 

Beginning with a sweetness, often referenced as something close to ‘honey’ or ‘syrup’, the base immediately greets you upon application. Cedarwood, dry amber, tonka and vanilla are our ‘sweet’ base ingredients identified by fans giving an inviting first hit of BRUNCH. 

As it starts to set, the heart notes of this fragrance (lavandin, pink peppercorn, saffron and clove) begin to harmonize, offering a ‘warm’ and comforting smell. As mentioned above, many people have described this phase to align with the fall and winter seasons - cozy.

Despite the top notes of mandarin, grapefruit and watermelon, many have stated that this layer becomes quite apparent once the fragrance has settled for a while, being described as ‘fruity’ and ‘fresh’ after some time after applying. The mandarin within this layer has been found to be particularly significant in the unique deliverance of BRUNCH, easily identifiable after some time. Additionally, some feel that after letting it sit, the scent blooms into something more ‘floral’.